Tanggung jawab sosial perusahaan: Perbedaan antara revisi
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'''Tanggung jawab Sosial
Menurut Kotler dan Lee<ref>Kotler, Phillip dan Nancy Lee. 2005. ''Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause.'' United States</ref>, terdapat enam model CSR yang dapat diterapkan di perusahaan, yaitu: ''Cause Promotion, Cause Related Marketing, Coporate Societal Marketing, Corporate Philanthropy, Community Volunteering,'' dan ''Socially Responsible Business Practice.''
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* {{cite book|||title=[http://repository.ipb.ac.id/bitstream/handle/123456789/32583/4-jurnal%20p%20kohar.pdf?sequence=1 Kajian Efektivitas Program Corporate Social Responsibility (CSR) Yayasan Unilever Indonesia]|publisher=IPB Repository|date=2010}}
* Wood, D. (1991) Corporate Social Performance Revisited. Academy of Management Review, Vol.4, pp. 691 – 718.
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