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[[Berkas:Taylor Swift 083 (18118731780).jpg|jmpl|kiri|Swift tampil di [[Detroit]], dalam 1989 Tour.]]
''1989'' terjual 1.28 juta kopieksemplar di AS di minggu pertama perilisannya dan debut di puncak ''Billboard'' 200—hal ini membuat Swift menjadi orang pertama yang mempunyai tiga album terjual lebih dari satu juta kopieksemplar diminggudi minggu pertama rilis, yang membuatnya mendapatkan ''Guinness World Record''.<ref>{{cite web |url=http://www.billboard.com/articles/columns/chart-beat/6304536/official-taylor-swifts-1989-debuts-with-1287-million-sold-in |title=Taylor Swift's "1989" debuts with 1.287 million copies sold |last=Caulfield|first=Keith |work=Billboard |date=November 4, 2014 |accessdate=November 4, 2014}}</ref><ref>{{cite news|last1=Swatman|first1=Rachel|title=Taylor Swift enters Guinness World Records 2016 with yet another record-breaking achievement|url=http://www.guinnessworldrecords.com/news/2015/8/taylor-swift-enters-guinness-world-records-2016-with-yet-another-record-breaking-394566|accessdate=July 31, 2016|work=Guinness World Records|date=August 31, 2015}}</ref> Sampai Februari 2015, ''1989'' telah terjual lebih dari 8.6 juta kopieksemplar diseluruh dunia.<ref name="best selling artist 2014 IFPI">{{cite web|url = http://www.ifpi.org/news/Taylor-Swift-named-IFPI-global-recording-artists-of-2014|title = Taylor Swift named IFPI Global Recording Artist of 2014|date = February 23, 2015|accessdate = February 24, 2015|publisher = [[International Federation of the Phonographic Industry]]}}</ref> Single utama album ini, "Shake It Off", dirilis pada Agustus 2014 dan debut di nomor satu di ''Billboard'' Hot 100.<ref name="Hot100Debut">{{cite web|url = http://www.billboard.com/articles/news/6229439/taylor-swift-shake-it-off-no-1-hot-100-nicki-minaj-anaconda|title = Taylor Swift's 'Shake It Off' Debuts At No. 1 On Hot 100|first = Gray|last = Trust|work = Billboard|date = August 27, 2014|accessdate = August 27, 2014}}</ref> Lagu lain yang berada di nomor satu—"[[Blank Space]]" dan "Bad Blood" (featuring [[Kendrick Lamar]])—dan juga lagu-lagu yang berada di sepuluh besar "Style" dan "Wildest Dreams", dan single "Out of the Woods" dan "New Romantics".<ref name="US-singles">{{cite news|url={{BillboardURLbyName|artist=taylor swift|chart=Hot 100}}|title=Taylor Swift – Chart History: Hot 100|work=Billboard|accessdate=September 18, 2016}}</ref> "Shake It Off", "Blank Space", dan "Bad Blood" juga berada di puncak tangga lagu Australia dan Kanada.<ref name=AUSchart /><ref name="canada" /> Video musik "Blank Space" secara cepat menjadi video yang ditonton satu miliar kali di [[Vevo]].<ref>{{cite news|last1=Strecker|first1=Erin|title=Taylor Swift's 'Blank Space' the Fastest Video to Reach 1 Billion Views on Vevo|url=http://www.billboard.com/articles/columns/pop-shop/6620177/taylor-swift-blank-space-fastest-billion-views-vevo|accessdate=August 3, 2016|work=Billboard|date=July 6, 2015}}</ref> "Blank Space" dan "Bad Blood" memenangkan empat penghargaan di MTV Video Music Awards 2015, termasuk kategori Video of the Year dan Best Collaboration.<ref>{{cite news|last1=Stutz|first1=Colin|title=2015 MTV Video Music Awards Nominees Revealed: Taylor Swift, Kendrick Lamar, Ed Sheeran & More|url=http://www.billboard.com/articles/events/vma/6634773/2015-mtv-vma-nominees|accessdate=August 15, 2016|work=Billboard|date=July 21, 2015}}</ref> Tur Swift, 1989 World Tour, berlangsung pada Mei sampai Desember 2015, mendapat keuntungan lebih dari $250 juta, dan menjadi salah satu tur dengan pendapatan terbanyak sepanjang masa.<ref>{{cite web|title=Live Music's $20 Billion Year: The Grateful Dead's Fare Thee Well Reunion, Taylor Swift, One Direction Top Boxscore's Year-End|url=http://www.billboard.com/articles/news/6805333/top-boxscores-2015-power-healthy-touring-industry|website=Billboard}}</ref>
 
Swift dinobatkan sebagai ''Billboard''{{'}}s Woman of the Year of 2014 oleh ''Billboard'', menjadi artis pertama yang memenangkan penghargaan ini sebanyak dua kali.<ref>{{cite web|url=http://www.billboard.com/articles/columns/pop-shop/6281490/taylor-swift-2014-billboard-woman-of-the-year|title=Taylor Swift: 2014 Billboard Woman of the Year|date=October 10, 2014|work=Billboard|accessdate=April 11, 2015}}</ref> juga di tahun ini, ia meraih Dick Clark Award for Excellence di [[American Music Awards]].<ref>{{cite web|url=http://www.billboard.com/articles/events/amas-2014/6327564/taylor-swift-win-first-dick-clark-award-of-excellence-amas-2014-diana-ross|title=Taylor Swift Wins Dick Clark Award of Excellence at 2014, Presented by Diana Ross|last=Payne|first=Chris|date=November 23, 2014|work=Billboard|accessdate=April 11, 2015}}</ref> Pada tahun 2015, "Shake It Off" dinominasikan untuk tiga Grammy Awards, termasuk Record of the Year dan Song of the Year dan Swift memenangkan [[Brit Awards|Brit Award for International Female Solo Artist]].<ref>{{cite web|url=http://www.billboard.com/articles/events/grammys-2015/6465596/taylor-swift-grammys-red-carpet-on-shake-it-off-history|title=Taylor Swift Talks Nominated 'Shake It Off' on the Grammys Red Carpet|last=Leight|first=Elias|date=February 8, 2015|work=Billboard|accessdate=April 11, 2015}}</ref><ref name="Jonze">{{cite web|url=https://www.theguardian.com/music/2015/feb/25/taylor-swift-wins-international-female-solo-artist-at-brit-awards-2015|title=Taylor Swift wins international female solo artist at Brit awards 2015|last=Jonze|first=Tim|date=February 25, 2015|archiveurl=https://web.archive.org/web/20160101070259/http://www.theguardian.com/music/2015/feb/25/taylor-swift-wins-international-female-solo-artist-at-brit-awards-2015|archivedate=January 1, 2016|work=The Guardian|accessdate=April 11, 2015}}</ref> Swift adalahmerupakan satu dari delapan artis yang meraih 50th Anniversary Milestone Award di Academy of Country Music Awards 2015.<ref>{{cite web|url=http://www.rollingstone.com/music/news/taylor-swift-miranda-lambert-among-2015-acm-awards-milestone-winners-20150325|title=2015 ACM Award Milestone Winners Include Swift, Lambert|last=Betts|first=Stephen L.|date=March 25, 2015|work=Rolling Stone|accessdate=April 11, 2015}}</ref> Pada tahun 2016, Swift memenangkan tiga Grammy Awards untuk ''1989''—Album of the Year, [[Grammy Award for Best Pop Vocal Album|Best Pop Vocal Album]], dan Best Music Video untuk "Bad Blood". Dia menjadi wanita pertama, dan kelima secara keseluruhan, yang dua kali memenangkan Album of the Year.<ref>{{cite news|url=http://www.billboard.com/articles/news/grammys/6882510/taylor-swift-grammy-album-of-the-year-win-multiple|title=Taylor Swift Joins Elite Club to Win Grammy Album of the Year More Than Once: See the Rest|last=Lynch|first=Joe|date=February 19, 2016|work=Billboard|accessdate=July 31, 2016}}</ref>
 
Setelah perilisan ''1989'', Swift menekankan pentingnya album untuk para artis dan penggemar.<ref name="Mann">{{Cite web|last1=Weissmann|first1=Jordan|title=Taylor Swift Has Written an Op-Ed in the Wall Street Journal|url=http://www.slate.com/blogs/moneybox/2014/07/07/taylor_swift_in_the_wall_street_journal_the_music_business_can_be_saved.html|website=[[Slate (magazine)|Slate]]|type=Blog|accessdate=January 23, 2015|date=July 7, 2014|deadurl=no|archiveurl=https://web.archive.org/web/20150123074145/http://www.slate.com/blogs/moneybox/2014/07/07/taylor_swift_in_the_wall_street_journal_the_music_business_can_be_saved.html|archivedate=January 23, 2015}}</ref> Pada bulan November 2014, dia menghapus semua lagunya di [[Spotify]], dengan alasan bahwa layanan streaming yang didukung iklan perusahaan itu merusak layanan premium, yang memberikan royalti lebih tinggi bagi penulis lagu.<ref>{{Cite news|last=Knopper|first=Steve|url=https://www.rollingstone.com/music/news/taylor-swift-scott-borchetta-spotify-20141108|title=Taylor Swift's Label Head Explains Spotify Removal|work=Rolling Stone|date=November 8, 2014|accessdate=April 11, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150421045432/http://www.rollingstone.com/music/news/taylor-swift-scott-borchetta-spotify-20141108|archivedate=April 21, 2015}}</ref> Di sebuah surat terbuka pada bulan Juni 2015, Swift mengkritik Apple Music karena tidak menawarkan royalti kepada para artis selama periode percobaan tiga bulan gratis layanan streaming ini dan menyatakan bahwa dia akan menarik "1989" dari katalog mereka.<ref>{{Cite web|url=https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music|title=Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music|last=Peters|first=Mitchell|work=Billboard|date=June 21, 2015|accessdate=June 22, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150622135521/https://www.billboard.com/articles/news/6605541/taylor-swift-pens-open-letter-explaining-why-1989-wont-be-on-apple-music|archivedate=June 22, 2015}}</ref> Di hari berikutnya, [[Apple Inc.|Apple]] mengumumkan mereka akan membayar para artis selama periode percobaan gratis,<ref>{{Cite web|url=http://www.billboard.com/articles/news/6605568/apple-changes-course-after-taylor-swift-open-letter-will-pay-labels-during|title=Apple Changes Course After Taylor Swift Open Letter: Will Pay Labels During Free Trial|last=Halperin|first=Shirley|work=Billboard|date=June 21, 2015|accessdate=June 22, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150622065723/https://www.billboard.com/articles/news/6605568/apple-changes-course-after-taylor-swift-open-letter-will-pay-labels-during|archivedate=June 22, 2015}}</ref> dan Swift setuju ''1989'' dapat didengarkan daring di layanan streaming ini.<ref>{{Cite news|url=http://www.ew.com/article/2015/06/25/taylor-swift-1989-apple-music|title=Taylor Swift is putting 1989 on Apple Music|last=Rosen|first=Christopher|work=Entertainment Weekly|date=June 25, 2015|accessdate=June 25, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150626164203/http://www.ew.com/article/2015/06/25/taylor-swift-1989-apple-music|archivedate=June 26, 2015}}</ref> [[Kekayaan intelektual]] manajemen hak dan perusahaan induk Swift, TAS Rights Management, mengajukan 73 [[merek dagang]] terkait dengan Swift dan meme era album ''1989''.<ref>{{Cite news|last1=Daly|first1=Thomas J.|title=Taylor Swift's Trademark Play|url=http://www.natlawreview.com/article/taylor-swift-s-trademark-play|accessdate=January 23, 2016|work=[[The National Law Review]]|date=January 13, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160116083044/http://www.natlawreview.com/article/taylor-swift-s-trademark-play|archivedate=January 16, 2016}}</ref> Dia kembali menambahkan semua lagunya di katalog Spotify, Amazon Music dan [[Google Play]] pada bulan Juni 2017.<ref>{{Cite news|url=http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out|title=Taylor Swift returns to Spotify on the day Katy Perry's album comes out|date=June 9, 2017|accessdate=June 9, 2017|archive-url=https://web.archive.org/web/20170609075820/http://www.bbc.co.uk/newsbeat/article/40215361/taylor-swift-returns-to-spotify-on-the-day-katy-perrys-album-comes-out|archive-date=June 9, 2017|dead-url=no|work=''BBC News''}}</ref>
Pada 2015, Swift membawakan "[[I Saw Her Standing There]]" dan "Shake It Off" bersama [[Paul McCartney]] di ''Saturday Night Live 40th Anniversary Special'' after-party,<ref>{{cite news|last=Bacle |first=Ariana |url=http://www.ew.com/article/2015/02/16/paul-mccartney-jammed-out-taylor-swift-snl-afterparty |title=Paul McCartney jams with Taylor Swift at 'SNL' afterparty |work=Entertainment Weekly |date=February 16, 2015 |accessdate=April 11, 2015}}</ref> dan bergabung dengan Kenny Chesney menyanyikan "Big Star" di malam pembuka turnya Big Revival Tour di Nashville.<ref>{{cite web|first=Cindy |last=Watts |url=http://www.tennessean.com/story/entertainment/music/2015/03/27/kenny-chesney-tops-taylor-swift-joe-walsh/70530696/ |title=Kenny Chesney tops 12 a.m. with Taylor Swift, Joe Walsh |archiveurl=http://www.webcitation.org/6klhHl9yA|archivedate=September 24, 2016|work=The Tennessean |date=March 27, 2015 |accessdate=April 11, 2015}}</ref> Pada Maret 2015, Swift mulai berpacaran dengan DJ dan produser rekaman Skotlandia [[Calvin Harris]].<ref>{{cite magazine|last=Lara|first=Maria Mercedes|title=Calvin Harris Spends the Night at Taylor Swift's LA Home|url=http://www.people.com/article/taylor-swift-calvin-harris-holding-hands-photo|dead-url=no|archive-url=http://webcitation.org/6idObcFkH|archive-date=June 29, 2016|accessdate=May 24, 2015|work=People}}</ref> Pada Juni 2015, mereka dinobatkan sebagai highest-paid celebrity couple di tahun sebelumnya oleh ''[[Forbes]]'' dengan kombinasi bernilai $146 juta.<ref>{{cite news|url=http://time.com/3936952/taylor-swift-calvin-harris-highest-paid/|title=Taylor Swift and Calvin Harris Are the Highest-Paid Celebrity Couple|last=Rhodan|first=Maya|date=June 25, 2015|work=Time|archiveurl=http://www.webcitation.org/6idOnrlMM|archivedate=June 29, 2016|dead-url=no|accessdate=June 26, 2015}}</ref> Pada Agustus, Swift membeberkan diagnosa [[kanker]] ibunya, dan menyarankan semuanya untuk melakukan pemeriksaan medis.<ref>{{cite news|last1=Schillaci|first1=Sophie|title=Taylor Swift Tearfully Addresses Mom's Cancer Battle as She Performs 'Ronan'|url=http://www.etonline.com/news/170204_taylor_swift_tearfully_addresses_mom_cancer_battle_as_she_performs_ronan/|accessdate=August 26, 2016|work=[[Entertainment Tonight]]|date=August 18, 2015}}</ref> Sebelum Swift dan Harris mengumumkan perpisahan di Juni 2016,<ref>{{cite magazine|last=Chiu|first=Melody|date=June 1, 2016|title=Taylor Swift and Calvin Harris Split After 15 Months Together|url=http://www.people.com/people/article/0,,21010217,00.html|archiveurl=http://webcitation.org/6idOvF23z|archive-date=June 29, 2016|accessdate=June 1, 2016|work=People}}</ref> mereka berdua menulis lagu Harris "This Is What You Came For", yang Swift kreditkan di bawah nama samaran Nils Sjöberg.<ref>{{cite news | url=http://www.rollingstone.com/music/news/taylor-swift-wrote-calvin-harris-smash-hit-this-is-what-you-came-for-20160713 | title=Taylor Swift Co-Wrote Calvin Harris' Smash Hit 'This Is What You Came For' | work=Rolling Stone | date=July 13, 2016 | accessdate=July 31, 2016 |last=Spanos|first=Brittany}}</ref> Tak lama setelah putus dari Harris, dia berpacaran dengan aktor [[Tom Hiddleston]], yang berakhir di September. Pada Oktober, dia menulis "Better Man" oleh Little Big Town dari album ketujuh mereka, ''The Breaker''.<ref>{{cite news|last1=Bailey|first1=Alyssa|title=Which Ex Is This New Taylor Swift Song "Better Man" About?|url=http://www.elle.com/culture/celebrities/news/a40417/taylor-swift-better-man-lyrics-calvin-harris-tom-hiddleston/|accessdate=November 1, 2016|work=[[Elle (magazine)|Elle]]|date=November 1, 2016}}</ref> Dua bulan kemudian, Swift dan [[Zayn Malik]] merilis single bersama berjudul "I Don't Wanna Live Forever", untuk lagu latar film ''[[Fifty Shades Darker (film)|Fifty Shades Darker]]'' (2017),<ref>{{cite news|author=Hunt, Elle|title=Taylor Swift and Zayn Malik release surprise duet for Fifty Shades Darker soundtrack|url=https://www.theguardian.com/music/2016/dec/09/taylor-swift-and-zayn-malik-release-surprise-duet-for-fifty-shades-darker-soundtrack|newspaper=The Guardian|date=December 9, 2016|accessdate=December 9, 2016}}</ref> yang berada di nomor satu di Swedia.<ref>{{cite web | url=http://swedishcharts.com/showinterpret.asp?interpret=Taylor+Swift | title=Discography Taylor Swift | publisher=Swedish Charts | accessdate=July 11, 2014}}</ref>
 
Pada tahun 2015, Swift membawakan "[[I Saw Her Standing There]]" dan "Shake It Off" bersama [[Paul McCartney]] di pesta ''Saturday Night Live 40th Anniversary Special'' after-party,<ref>{{cite news|last=Bacle |first=Ariana |url=http://www.ew.com/article/2015/02/16/paul-mccartney-jammed-out-taylor-swift-snl-afterparty |title=Paul McCartney jams with Taylor Swift at 'SNL' afterparty |work=Entertainment Weekly |date=February 16, 2015 |accessdate=April 11, 2015}}</ref> dan bergabung dengan Kenny Chesney menyanyikan "Big Star" di malam pembuka turnyatur Chesney yang bertajuk ''Big Revival Tour'' di Nashville.<ref>{{cite web|first=Cindy |last=Watts |url=http://www.tennessean.com/story/entertainment/music/2015/03/27/kenny-chesney-tops-taylor-swift-joe-walsh/70530696/ |title=Kenny Chesney tops 12 a.m. with Taylor Swift, Joe Walsh |archiveurl=http://www.webcitation.org/6klhHl9yA|archivedate=September 24, 2016|work=The Tennessean |date=March 27, 2015 |accessdate=April 11, 2015}}</ref> Pada Maret 2015, Swift mulai berpacaran dengan DJ dan produser rekaman Skotlandia [[Calvin Harris]].<ref>{{cite magazine|last=Lara|first=Maria Mercedes|title=Calvin Harris Spends the Night at Taylor Swift's LA Home|url=http://www.people.com/article/taylor-swift-calvin-harris-holding-hands-photo|dead-url=no|archive-url=http://webcitation.org/6idObcFkH|archive-date=June 29, 2016|accessdate=May 24, 2015|work=People}}</ref> Pada Juni 2015, mereka dinobatkan sebagai highest-paidpasangan selebritas dengan celebritypendapatan coupletertinggi di tahun sebelumnya oleh ''[[Forbes]]'' dengan kombinasi bernilai $146 juta.<ref>{{cite news|url=http://time.com/3936952/taylor-swift-calvin-harris-highest-paid/|title=Taylor Swift and Calvin Harris Are the Highest-Paid Celebrity Couple|last=Rhodan|first=Maya|date=June 25, 2015|work=Time|archiveurl=http://www.webcitation.org/6idOnrlMM|archivedate=June 29, 2016|dead-url=no|accessdate=June 26, 2015}}</ref> Pada Agustus, Swift membeberkan diagnosa [[kanker]] ibunya, dan menyarankan semuanya untuk melakukan pemeriksaan medis.<ref>{{cite news|last1=Schillaci|first1=Sophie|title=Taylor Swift Tearfully Addresses Mom's Cancer Battle as She Performs 'Ronan'|url=http://www.etonline.com/news/170204_taylor_swift_tearfully_addresses_mom_cancer_battle_as_she_performs_ronan/|accessdate=August 26, 2016|work=[[Entertainment Tonight]]|date=August 18, 2015}}</ref> Sebelum Swift dan Harris mengumumkan perpisahan di bulan Juni 2016,<ref>{{cite magazine|last=Chiu|first=Melody|date=June 1, 2016|title=Taylor Swift and Calvin Harris Split After 15 Months Together|url=http://www.people.com/people/article/0,,21010217,00.html|archiveurl=http://webcitation.org/6idOvF23z|archive-date=June 29, 2016|accessdate=June 1, 2016|work=People}}</ref> mereka berdua menulis lagu Harris yang berjudul "This Is What You Came For" (yang fitur bersama [[Rihanna]]), yang Swift kreditkan di bawah nama samaran Nils Sjöberg.<ref>{{cite news | url=http://www.rollingstone.com/music/news/taylor-swift-wrote-calvin-harris-smash-hit-this-is-what-you-came-for-20160713 | title=Taylor Swift Co-Wrote Calvin Harris' Smash Hit 'This Is What You Came For' | work=Rolling Stone | date=July 13, 2016 | accessdate=July 31, 2016 |last=Spanos|first=Brittany}}</ref> Tak lama setelah putus dari Harris, dia berpacaran dengan aktor [[Tom Hiddleston]], yang berakhir di bulan September. Di bulan yang sama, Swift mulai berpacaran dengan aktor berkebangsaan Inggris [[Joe Alwyn]]. Pada Oktober, dia menulis "Better Man" olehuntuk Little Big Town dari album ketujuh mereka, ''The Breaker''.<ref>{{cite news|last1=Bailey|first1=Alyssa|title=Which Ex Is This New Taylor Swift Song "Better Man" About?|url=http://www.elle.com/culture/celebrities/news/a40417/taylor-swift-better-man-lyrics-calvin-harris-tom-hiddleston/|accessdate=November 1, 2016|work=[[Elle (magazine)|Elle]]|date=November 1, 2016}}</ref> Lagu ini membuat Swift memenangkan sebuah penghargaan sebagai Song of the Year di 51st CMA Awards.<ref>{{Cite news|title=Taylor Swift, pop princess, wins song of the year at the CMA Awards|url=https://www.usatoday.com/story/life/entertainthis/2017/11/08/taylor-swift-pop-princess-wins-song-year-cma-awards/846929001/|accessdate=November 9, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171109060227/https://www.usatoday.com/story/life/entertainthis/2017/11/08/taylor-swift-pop-princess-wins-song-year-cma-awards/846929001/|archivedate=November 9, 2017|work=USA Today}}</ref> Dua bulan kemudian, Swift dan [[Zayn Malik]] merilis single bersama berjudul "I Don't Wanna Live Forever", untuksebagai lagu latar untuk film ''[[Fifty Shades Darker (film)|Fifty Shades Darker]]'' (2017),<ref>{{cite news|author=Hunt, Elle|title=Taylor Swift and Zayn Malik release surprise duet for Fifty Shades Darker soundtrack|url=https://www.theguardian.com/music/2016/dec/09/taylor-swift-and-zayn-malik-release-surprise-duet-for-fifty-shades-darker-soundtrack|newspaper=The Guardian|date=December 9, 2016|accessdate=December 9, 2016}}</ref> yang berada di nomor satu di Swedia dan nomor dua di Amerika Serikat.<ref>{{cite web | url=http://swedishcharts.com/showinterpret.asp?interpret=Taylor+Swift | title=Discography Taylor Swift | publisher=Swedish Charts | accessdate=July 11, 2014}}</ref> Di MTV Video Music Awards 2017, mereka memenangkan penghargaan sebagai Best Collaboration atas video musik lagu tersebut.<ref>{{Cite web|last1=France|first1=Lisa Respers|title=MTV Video Music Awards 2017: Winners list|url=http://edition.cnn.com/2017/08/27/entertainment/mtv-video-music-awards/index.html|publisher=CNN|accessdate=August 28, 2017|date=August 28, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20170827233510/http://edition.cnn.com/2017/08/27/entertainment/mtv-video-music-awards/index.html|archivedate=August 27, 2017}}</ref>
 
=== 2017–sekarang: ''Reputation'' ===
Dua single promosi dirilis dari ''Reputation'', "Gorgeous" dan "Call It What You Want"; lagu ini kemudian menjadi single kelima album, meskipun hanya dirilis seperti di Eropa.<ref>{{Cite magazine|url=http://www.billboard.com/articles/news/8006719/taylor-swift-gorgeous-single-release|title=Taylor Swift's 'Gorgeous' New Single Has Arrived: Listen|last=Brandle|first=Lars|date=October 20, 2017|magazine=Billboard|access-date=December 7, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171020094302/http://www.billboard.com/articles/news/8006719/taylor-swift-gorgeous-single-release|archivedate=October 20, 2017|df=mdy-all}}<br>{{Cite magazine|last1=Iasimone|first1=Ashley|last2=Brandle|first2=Lars|title=Taylor Swift Debuts 'Call It What You Want': Watch Lyric Video|url=https://www.billboard.com/articles/columns/pop/8022883/taylor-swift-call-it-what-you-want-song-listen|accessdate=December 7, 2017|magazine=Billboard|date=November 3, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171205182259/https://www.billboard.com/articles/columns/pop/8022883/taylor-swift-call-it-what-you-want-song-listen|archivedate=December 5, 2017|df=mdy-all}}<br>{{Cite web |url=http://www.bbc.co.uk/radio1/playlist |title=BBC – Radio 1 – Playlist |publisher=[[BBC Radio 1]] |accessdate=12 January 2018 |archiveurl=https://web.archive.org/web/20180112164557/http://www.bbc.co.uk/radio1/playlist |archivedate=12 January 2018}}</ref> Album tersebut dirilis pada 10 November dan terjual 1.216 juta eksemplar di minggu pertama di Amerika Serikat—menjadi album paling laris ditahun 2017 (penjualan album langsung) di negara ini—dan 2 juta eksemplar di seluruh dunia pada minggu pertamanya.<ref>{{Cite magazine|title=Taylor Swift Schools the Music Industry Once Again, While Streaming Services Wring Their Hands|first=Robert|last=Levine|magazine=Billboard|url=https://www.billboard.com/articles/business/8046278/taylor-swift-streaming-services-reputation-music-industry-analysis|date=November 22, 2017|accessdate=December 2, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171130163201/https://www.billboard.com/articles/business/8046278/taylor-swift-streaming-services-reputation-music-industry-analysis|archivedate=November 30, 2017|df=mdy-all}}</ref> Lagu ini berada di puncak di beberapa negara, termasuk AS, Britania Raya, Australia dan Kanada.<ref>{{Cite magazine|last1=Brandle|first1=Lars|title=Taylor Swift's 'Reputation' Rules Australia's Albums Chart|url=https://www.billboard.com/articles/columns/chart-beat/8039595/taylor-swift-reputation-rules-australia-albums-chart|accessdate=December 2, 2017|magazine=Billboard|date=November 20, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171120194555/http://www.billboard.com/articles/columns/chart-beat/8039595/taylor-swift-reputation-rules-australia-albums-chart|archivedate=November 20, 2017|df=mdy-all}}</ref><ref>{{Cite magazine|title=Taylor Swift Chart History|url=https://www.billboard.com/music/Taylor-Swift/chart-history/canadian-albums|accessdate=December 2, 2017|magazine=Billboard|deadurl=no|archiveurl=https://web.archive.org/web/20171207180058/https://www.billboard.com/music/Taylor-Swift/chart-history/canadian-albums|archivedate=December 7, 2017|df=mdy-all}}</ref> Pada bulan yang sama, Swift membawakan "...Ready for It?" dan "Call It What You Want" di ''[[Saturday Night Live]]''.<ref>{{Cite news|last1=Aswad|first1=Jem|title=Taylor Swift Strips Things Down for 'Saturday Night Live' Performances (Watch)|url=https://variety.com/2017/music/news/taylor-swift-strips-things-down-for-saturday-night-live-performances-watch-video-1202612891/|accessdate=November 18, 2017|work=Variety|date=November 12, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171115230246/http://variety.com/2017/music/news/taylor-swift-strips-things-down-for-saturday-night-live-performances-watch-video-1202612891/|archivedate=November 15, 2017|df=mdy-all}}</ref> "End Game", berkolaborasi dengan [[Ed Sheeran]] dan Future, dirilis pada bulan November sebagai single ketiganya, dan berada di nomor 18 di AS.<ref>{{Cite magazine|title=Taylor Swift Chart History|magazine=Billboard|url=https://www.billboard.com/music/Taylor-Swift/chart-history/hot-100|accessdate=7 April 2018|deadurl=no|archiveurl=https://web.archive.org/web/20180308171829/https://www.billboard.com/music/Taylor-Swift/chart-history/hot-100|archivedate=March 8, 2018|df=mdy-all}}</ref> Single lain dari album ini "New Year's Day" dan "Delicate"; lagu-lagu ini awalnya dirilis secara eksklusif di radio musik country.<ref>{{Cite web|url=https://www.billboard.com/articles/columns/country/8039304/taylor-swift-new-years-day-reputation-country-radio|title=Taylor Swift's 'New Year's Day' Goes to Country Radio: Is Country Ready for It?|last1=Trust|first1=Gary|website=Billboard|archiveurl=https://web.archive.org/web/20171205104854/https://www.billboard.com/articles/columns/country/8039304/taylor-swift-new-years-day-reputation-country-radio|archivedate=December 5, 2017|deadurl=no|accessdate=13 April 2018|df=mdy-all}}<br>{{Cite web|last1=Braca|first1=Nina|title=Taylor Swift to Release 'Delicate' Music Video at iHeart Radio Music Awards|url=https://www.billboard.com/articles/columns/pop/8231873/taylor-swift-delicate-music-video-iheart-radio-music-awards|website=Billboard|accessdate=13 April 2018|deadurl=no|archiveurl=https://web.archive.org/web/20180414113842/https://www.billboard.com/articles/columns/pop/8231873/taylor-swift-delicate-music-video-iheart-radio-music-awards|archivedate=April 14, 2018|df=mdy-all}}</ref>
 
Pada bulan April 2018, Swift menjadi fitur di lagu milik Sugarland yang berjudul "Babe" dari album mereka yang berjudul ''Bigger''. Swift dan Pat Monahan dari band Train menulis lagu ini awalnya untuk album Swift tahun 2012 yang berjudul ''[[Red (album Taylor Swift)|Red]]''.<ref name="Bigger">{{Cite web|last1=Hudak|first1=Joseph|title=Sugarland Announce New Album 'Bigger,' Taylor Swift Collaboration|url=https://www.rollingstone.com/country/news/sugarland-announce-new-album-bigger-taylor-swift-collaboration-w519097|website=Rolling Stone|accessdate=13 April 2018|deadurl=no|archiveurl=https://web.archive.org/web/20180414113840/https://www.rollingstone.com/country/news/sugarland-announce-new-album-bigger-taylor-swift-collaboration-w519097|archivedate=April 14, 2018|df=mdy-all}}</ref> Untuk mempromosikan ''Reputation'', Swift mengadakan Taylor Swift's Reputation Stadium Tour sejakdari bulan Mei tahunsampai November 2018.<ref>{{Cite magazine|last1=Stubblebine|first1=Allison|title=Taylor Swift Announces First Round of Reputation Stadium Tour Dates|magazine=Billboard|date=November 13, 2017|url=http://www.billboard.com/articles/columns/pop/8031415/taylor-swift-reputation-tour-dates|accessdate=November 18, 2017|deadurl=no|archiveurl=https://web.archive.org/web/20171114063459/http://www.billboard.com/articles/columns/pop/8031415/taylor-swift-reputation-tour-dates|archivedate=November 14, 2017|df=mdy-all}}</ref> Tur ini memecahkan beberapa rekor pendapatan dan jumlah penonton terbanyak di Amerika Serikat, memperoleh $266.1 juta dan menjual lebih dari dua juta tiket. Pada akhirnya, Swift memecahkan rekornya sendiri sebagai tur domestik dengan pendapatan kotor-tertinggi oleh seorang wanita {{efn|Pada bulan Agustus 2015, [[The 1989 World Tour|1989 World Tour]] mendapat pendapatan kotor sebesar $181.5 juta.<ref name="reputationtour">{{cite magazine |last1=Frankenberg |first1=Eric |title=Taylor Swift's Reputation Stadium Tour Breaks Record for Highest-Grossing U.S. Tour |url=https://www.billboard.com/articles/columns/chart-beat/8487606/taylor-swift-reputation-stadium-tour-breaks-record-highest-grossing-us-tour |accessdate=December 2, 2018 |magazine=Billboard |date=November 30, 2018 |archiveurl=https://web.archive.org/web/20181201062855/https://www.billboard.com/articles/columns/chart-beat/8487606/taylor-swift-reputation-stadium-tour-breaks-record-highest-grossing-us-tour |archivedate=December 1, 2018}}</ref>}} dan melewati [[The Rolling Stones]] yang mendapat pendapatan kotor-$245 juta dari ''A Bigger Bang Tour'' (2005–2007).<ref name="reputationtour"/> Di seluruh dunia, tur ini mendapat pendapatan kotor sebesar $345.7 juta,<ref>{{cite news|url=https://www.billboard.com/biz/articles/news/touring/8489131/taylor-swift-closes-reputation-stadium-tour-with-345-million|title=Taylor Swift Closes Reputation Stadium Tour with $345 Million|work=Billboard|first=Eric|last=Frankenberg|date=December 6, 2018|archive-url=https://web.archive.org/web/20181209172637/https://www.billboard.com/biz/articles/news/touring/8489131/taylor-swift-closes-reputation-stadium-tour-with-345-million|archive-date=December 9, 2018|dead-url=no|accessdate=December 22, 2018}}</ref> membuatnya menjadi tur konser berpendapatan kotor tertinggi kedua di tahun itu.<ref>{{cite news|url=https://www.forbes.com/sites/hughmcintyre/2018/12/06/these-are-the-10-highest-grossing-tours-of-2018/|title=These Are The 10 Highest-Grossing Tours Of 2018|first=Hugh|last=McIntyre|work=Forbes|date=December 6, 2018|accessdate=December 22, 2018|deadurl=no|archiveurl=https://web.archive.org/web/20181207122741/https://www.forbes.com/sites/hughmcintyre/2018/12/06/these-are-the-10-highest-grossing-tours-of-2018/|archivedate=December 7, 2018}}</ref> Di American Music Awards of 2018, Swift memenangkan Tour of the Year, Artist of the Year, Favorite Pop/Rock Female Artist, dan Favorite Pop/Rock Album atas ''Reputation''. Dengan total 23 penghargaan, dia menjadi pemenang wanita terbanyak di sejarah AMA, sebuah rekor yang sebelumnya dipegang oleh [[Whitney Houston]].<ref name="AMA Record">{{cite magazine|author=Havens, Lyndsey|title=Taylor Swift Breaks an All-Time AMA Record -- And Urges People to Vote In Midterm Elections|url=https://www.billboard.com/articles/events/amas/8479150/taylor-swift-breaks-record-most-AMA-wins-woman-urges-voting-midterms|archiveurl=https://web.archive.org/web/20181010082243/https://www.billboard.com/articles/events/amas/8479150/taylor-swift-breaks-record-most-AMA-wins-woman-urges-voting-midterms|magazine=Billboard|accessdate=October 10, 2018|archivedate=October 10, 2018|date=October 9, 2018}}</ref> Pada''Reputation'' Julidinominasikan 2018,untuk Swiftsebuah terpilihGrammy dalamAward filmdi adaptasikategori dariBest dramaPop musikalVocal berjudul ''Cats''Album.<ref>{{Citecite newsmagazine |last1=Spanos |first1=Brittany |title=Taylor Swift's 'Reputation' Is Grammys' Biggest Snub |url=https://varietywww.rollingstone.com/2018/filmmusic/music-news/jennifer-hudson-taylor-swift-jamesreputation-cordengrammys-catssnub-movie-andrew-lloyd-webber-1202879375-1202879375764008/ |titleaccessdate=JenniferDecember Hudson7, Taylor Swift, James Corden Cast in Movie Version of 'Cats'2018 |lastmagazine=ChuRolling |first=HenryStone |date=July 20, 2018 |work=Variety |access-date=JulyDecember 207, 2018}}</ref>
 
''Reputation'' merupakan album terakhir Swift di bawah kontraknya selama 12-tahun bersama [[Big Machine Records]]. Pada tanggal 19 November 2018, Swift menandatangani kontrak multi-album bersama distributor Big Machine [[Universal Music Group]]; di Amerika Serikat, album-album Swift selanjutnya akan dipromosikan dibawah [[Republic Records]]. Swift menyatakan bahwa kontrak tersebut termasuk ketentuan baginya untuk mempertahankan kepemilikan versi demonya. Sebagai tambahan, UMG setuju, dalam hal dia menjual sebagian sahamnya di [[Spotify]], mendistribusikan keuntungannya untuk para artis dan membuatnya tidak dapat dikembalikan.<ref>{{Cite news|url=https://www.rollingstone.com/music/music-news/taylor-swift-universal-republic-deal-spotify-758102/|title=Taylor Swift's New Record Deal Affects Thousands of Other Musicians|last=Wang|first=Amy X.|date=November 19, 2018|work=Rolling Stone|accessdate=November 26, 2018}}<br>{{Cite news|url=https://variety.com/2018/music/news/taylor-swift-stands-to-make-music-business-history-as-a-free-agent-1202918336/|title=Taylor Swift Stands to Make Music Business History as a Free Agent|last=Willman|first=Chris|date=August 27, 2018|work=Variety|accessdate=August 29, 2018}}<br>{{cite news|url=https://variety.com/2018/music/news/taylor-swift-news-alert-1203032124/|title=Taylor Swift Signs New Deal With Universal Music Group|last1=Aswad|first1=Jem|date=November 19, 2018|work=Variety|accessdate=November 19, 2018|last2=Willman|first2=Chris}}</ref>
 
Pada bulan Juli 2018, Swift terpilih sebagai Bombalurina dalam film adaptasi dari drama musikal berjudul ''Cats''.<ref>{{Cite news |url=https://variety.com/2018/film/news/jennifer-hudson-taylor-swift-james-corden-cats-movie-andrew-lloyd-webber-1202879375-1202879375/ |title=Jennifer Hudson, Taylor Swift, James Corden Cast in Movie Version of 'Cats' |last=Chu |first=Henry |date=July 20, 2018 |work=Variety |access-date=July 20, 2018}}</ref>
 
=== Sponsor produk ===
Ketika sedang mempromosikan album debutnya, Swift tampil sebagai wajah dari kampanye Mobile Music oleh [[Verizon Wireless]].<ref>{{Cite web|url=http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5677660,00.html|archiveurl=https://archive.is/20131221003110/http://www.gactv.com/gac/nw_headlines/article/0,,GAC_26063_5677660,00.html|archivedate=December 21, 2013|title=Taylor Swift at Top for Fourth Week|publisher=Great American Country|date=August 20, 2007|accessdate=July 3, 2012|deadurl=yes}}</ref> Di era ''Fearless'', dia meluncurkan sebuah gaun tidur l.e.i. di [[Wal-Mart]],<ref>{{Cite news|url=http://www.wwd.com/markets-news/ready-to-wear-sportswear/taylor-swift-does-dresses-1955844|last=Kaplan|first=Julee|title=Taylor Swift Launches Sundress Line – Ready-to-Wear and Sportswear – Media|work=[[Women's Wear Daily]]|date=January 29, 2009|accessdate=August 7, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20130729041933/http://www.wwd.com/markets-news/ready-to-wear-sportswear/taylor-swift-does-dresses-1955844|archivedate=July 29, 2013}}</ref> dan mendesain kartu dari American Greetings dan boneka dari Jakks Pacific.<ref>{{Cite news|url=https://www.usatoday.com/life/people/2009-11-18-swift-greeting-cards_N.htm|title=Taylor Swift to have greeting card line|work=USA Today|date=November 18, 2009|accessdate=August 7, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20091214031541/http://www.usatoday.com/life/people/2009-11-18-swift-greeting-cards_N.htm|archivedate=December 14, 2009}}</ref><ref>{{Cite web|first=Gina|last=Serpe|url=http://www.eonline.com/uberblog/b66141_taylor_swift_gets_all_dolled_up.html|title=Taylor Swift Gets All Dolled Up|publisher=E!|type=Blog|date=October 29, 2008|accessdate=September 20, 2010|deadurl=no|archiveurl=https://web.archive.org/web/20110305182030/http://www.eonline.com/uberblog/b66141_taylor_swift_gets_all_dolled_up.html|archivedate=March 5, 2011}}</ref> Dia menjadi pembicara untuk kamera digital [[National Hockey League]] (NHL) [[Nashville Predators]] dan Sony Cyber-shot.<ref>{{Cite web|url=http://nhl.fanhouse.com/2009/02/03/taylor-swift-is-the-newest-nhl-celebrity-spokesperson/|title=Taylor Swift: NHL's New Spokesperson|publisher=AOL|archiveurl=https://web.archive.org/web/20090207070135/http://nhl.fanhouse.com/2009/02/03/taylor-swift-is-the-newest-nhl-celebrity-spokesperson|archivedate=February 7, 2009|date=February 3, 2009|accessdate=September 20, 2010}}</ref><ref>{{Cite web|url=https://news.sel.sony.com/en/press_room/consumer/digital_imaging/digital_cameras/cyber-shot/archive/57135.html?archive=1|title=Sony Electronics News and Information|publisher=[[Sony]]|date=April 26, 2010|accessdate=August 7, 2012}}</ref> Di era ''Speak Now'', dia merilis sebuah edisi spesial albumnya di [[Target Corporation|Target]].<ref>{{Cite news|url=http://www.bizjournals.com/twincities/stories/2010/09/13/daily35.html|archiveurl=https://web.archive.org/web/20150712175451/http://www.bizjournals.com/twincities/stories/2010/09/13/daily35.html|archivedate=July 12, 2015|title=Target lands Taylor Swift exclusive – Minneapolis / St. Paul Business Journal|last=Vomhof Jr.|first=John|work=The Business Journals|accessdate=August 7, 2012}}</ref> Swift menjadi seorang pembicara untuk CoverGirl,<ref>{{Cite web|last=Bratskeir|first=Anne|url=http://www.newsday.com/lifestyle/fashion-and-shopping/shop-talk-1.811931/taylor-swift-a-new-covergirl-1.1893202?qr=1|title=Taylor Swift, a new CoverGirl|work=[[Newsday]]|date=May 3, 2010|accessdate=August 7, 2012|archiveurl=https://web.archive.org/web/20141028020139/http://www.newsday.com/lifestyle/fashion-and-shopping/shop-talk-1.811931/taylor-swift-a-new-covergirl-1.1893202?qr=1|archivedate=October 28, 2014}}</ref> dan meluncurkan dua parfum bersama [[Elizabeth Arden#Elizabeth Arden today|Elizabeth Arden]]—Wonderstruck dan Wonderstruck Enchanted.<ref>{{Cite news|last=Nika|first=Colleen|url=https://www.rollingstone.com/culture/news/taylor-swift-to-launch-second-fragrance-wonderstruck-enchanted-20120703|title=Taylor Swift to Launch Second Fragrance, 'Wonderstruck Enchanted'|work=Rolling Stone|date=July 3, 2012|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151209094646/http://www.rollingstone.com/culture/news/taylor-swift-to-launch-second-fragrance-wonderstruck-enchanted-20120703|archivedate=December 9, 2015}}</ref>
 
Ketika sedang mempromosikan album keempatnya, ''Red'', Swift ditawari promosi album eksklusif melalui Target,<ref>{{Cite web|url=http://uk.eonline.com/news/344779/first-look-taylor-swift-flies-high-in-new-target-commercial|title=First Look Taylor Swift Flies High in New Target Commercial|publisher=E!|last=Malkin|first=Marc|accessdate=September 14, 2012|deadurl=no|archiveurl=https://archive.is/20130122061337/http://uk.eonline.com/news/344779/first-look-taylor-swift-flies-high-in-new-target-commercial|archivedate=January 22, 2013}}</ref> Papa John's Pizza,<ref name="haruch1">{{Cite news|url=http://www.prnewswire.com/news-releases/taylor-swift-plans-tv-appearances-for-1022-launch-of-red-album-paid-song-downloads-top-38-million-in-advance-of-release-174609791.html|title=Taylor Swift Plans TV Appearances For 10/22 Launch Of "Red" Album, Paid Song Downloads Top 3.8 Million in Advance of Release|date=October 17, 2012|agency=PR Newswire|accessdate=August 2, 2016|deadurl=no|archiveurl=https://web.archive.org/web/20160619221440/http://www.prnewswire.com/news-releases/taylor-swift-plans-tv-appearances-for-1022-launch-of-red-album-paid-song-downloads-top-38-million-in-advance-of-release-174609791.html|archivedate=June 19, 2016}}</ref> dan [[Walgreens]].<ref>{{Cite web|last=Hampp|first=Andrew|url=http://www.billboard.com/biz/articles/news/branding/1083475/taylor-swift-teams-with-walgreens-for-exclusive-store-to-promote|title=Taylor Swift Teams With Walgreens For Exclusive Store To Promote 'Red'|work=Billboard|date=October 9, 2012|accessdate=October 23, 2012|deadurl=no|archiveurl=https://web.archive.org/web/20131221033759/http://www.billboard.com/biz/articles/news/branding/1083475/taylor-swift-teams-with-walgreens-for-exclusive-store-to-promote|archivedate=December 21, 2013}}</ref> Dia menjadi seorang pembicara untuk [[Coca-Cola|Diet Coke]] dan sepatu sneaker oleh Keds,<ref>{{Cite web|url=http://adage.com/article/news/diet-coke-signs-taylor-swift-brand-ambassador/239418/|title=Diet Coke Signs Taylor Swift As Brand Ambassador|last1=Zmuda|first1=Natalie|last2=Parekh|first2=Rupal|work=[[Advertising Age]]|date=January 25, 2013|accessdate=November 10, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151022185409/http://adage.com/article/news/diet-coke-signs-taylor-swift-brand-ambassador/239418/|archivedate=October 22, 2015}}</ref> merilis parfum ketiganya bersama Elizabeth Arden bernama Taylor by Taylor Swift,<ref>{{Cite web|last=DelliCarpini Jr.|first=Gregory|url=http://www.billboard.com/articles/columns/the-hook/1565046/taylor-swift-reveals-third-fragrance-taylor-by-taylor-swift|title=Taylor Swift Reveals Third Fragrance: Taylor by Taylor Swift|work=Billboard|date=May 29, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20160116064914/http://www.billboard.com/articles/columns/the-hook/1565046/taylor-swift-reveals-third-fragrance-taylor-by-taylor-swift|archivedate=January 16, 2016}}</ref> dan kembali bermitra bersama Sony Electronics dan American Greetings.<ref>{{Cite web|last=Sciarretto|first=Amy|url=http://tasteofcountry.com/taylor-swift-sony-camera-commercial/|title=Taylor Swift Is Photogenic in Sony Camera Commercial|publisher=Taste of Country|date=December 24, 2012|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208043221/http://tasteofcountry.com/taylor-swift-sony-camera-commercial/|archivedate=December 8, 2015}}</ref><ref>{{Cite news|url=http://www.prnewswire.com/news-releases/american-greetings-sends-taylor-swift-greeting-card-mobile-app-abroad-225014942.html|title=American Greetings Sends Taylor Swift Greeting Card Mobile App Abroad|agency=PR Newswire|date=September 24, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208161152/http://www.prnewswire.com/news-releases/american-greetings-sends-taylor-swift-greeting-card-mobile-app-abroad-225014942.html|archivedate=December 8, 2015}}</ref> Swift juga bermitra bersama perusahaan seperti [[AirAsia]]<ref>{{Cite web|url=http://www.pharpartnerships.com/airasia-unveiled-as-the-official-airline-of-taylor-swifts-red-tour-throughout-south-east-asia/|archiveurl=https://web.archive.org/web/20160116064914/http://www.pharpartnerships.com/airasia-unveiled-as-the-official-airline-of-taylor-swifts-red-tour-throughout-south-east-asia/|archivedate=January 16, 2016|title=AirAsia unveiled as the official airline of Taylor Swift's Red Tour throughout South East Asia|publisher=PHAR Partnerships|date=June 17, 2014|last=Corosu|first=Irene|accessdate=December 3, 2015}}</ref> dan [[Qantas]]<ref>{{Cite web|url=http://www.qantasnewsroom.com.au/media-releases/qantas-named-exclusive-official-airline-for-australia-and-new-zealand-leg-of-taylor-swifts-the-red-tour/|title=Qantas named exclusive official airline for Australia and New Zealand leg of Taylor Swift's The Red Tour|publisher=[[Qantas]]|date=August 21, 2013|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151208145908/http://www.qantasnewsroom.com.au/media-releases/qantas-named-exclusive-official-airline-for-australia-and-new-zealand-leg-of-taylor-swifts-the-red-tour/|archivedate=December 8, 2015}}</ref> selama Red Tour. Perusahaan-perusahaan tersebut sebagai maskapai resmi untuk konser di Australia dan Asia, dan [[Cornetto (es krim)|Cornetto]] mempromosikan konser di Asia dari tur ini.<ref>{{Cite web|url=http://www.campaignasia.com/BlogEntry/383987,Taylor+Swift+melts+Cornettos+brand+image+in+Asia.aspx|title=Taylor Swift melts Cornetto's brand image in Asia|publisher=Campaign Asia|type=Blog|last=Reed|first=Chris|date=November 25, 2015|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20151206133519/http://www.campaignasia.com/BlogEntry/383987%2CTaylor%2BSwift%2Bmelts%2BCornettos%2Bbrand%2Bimage%2Bin%2BAsia.aspx|archivedate=December 6, 2015}}</ref> Ketika sedang mempromosikan ''1989'', Swift bermitra bersama [[Subway (restoran)|Subway]], Keds, Target dan Diet Coke.<ref>{{cite web|url=http://www.billboard.com/articles/columns/pop-shop/6266355/meet-taylor-swift-subway-campaign|title=Taylor Swift|work=Billboard|accessdate=November 20, 2014|deadurl=no|archiveurl=https://web.archive.org/web/20141129145212/http://www.billboard.com/articles/columns/pop-shop/6266355/meet-taylor-swift-subway-campaign|archivedate=November 29, 2014}}</ref> Pada tahun 2014, Swift merilis parfum keempatnya, Incredible Things.<ref>{{Cite web|last=Mychaskiw|first=Marianne|url=http://news.instyle.com/2014/10/01/taylor-swift-fragrance-incredible-things/|title=Taylor Swift Is Launching Her Fourth Fragrance!|work=[[InStyle]]|date=October 1, 2014|accessdate=December 3, 2015|deadurl=no|archiveurl=https://web.archive.org/web/20150107132326/http://news.instyle.com/2014/10/01/taylor-swift-fragrance-incredible-things/|archivedate=January 7, 2015}}</ref>
 
Pada tahun 2016, Swift dikontrak selama beberapa tahun oleh [[AT&T]];<ref>{{Cite news|url=https://www.forbes.com/sites/hughmcintyre/2016/10/04/taylor-swift-has-signed-a-multi-year-deal-with-att/|title=Taylor Swift Has Signed A Multi-Year Deal With AT&T|last=McIntyre|first=Hugh|work=Forbes|accessdate=September 11, 2018}}</ref> dia kemudian membintangi Super Saturday Night di [[DirecTV]], di malam sebelum [[Super Bowl]] 2017. Ketika sedang mempromosikan ''Reputation'', Swift merilis sebuah seri video belakang panggung yang menunjukkan proses rekaman album tersebut melalui DirecTV.<ref>{{cite news|url=http://fortune.com/2016/10/04/taylor-swift-att-deal-super-bowl/|title=Taylor Swift Signed a 'Multi-Year' Deal with AT&T|work=Fortune|accessdate=September 11, 2018}}</ref> Pada tahun 2018, Swift merilis dua iklan untuk AT&T.<ref>{{cite news|url=https://www.rollingstone.com/music/music-news/taylor-swift-spars-with-andy-samberg-steals-cookie-dough-in-promotional-video-205946/|title=Taylor Swift Spars With Andy Samberg, Steals Cookie Dough in Promo Video|last=Chen|first=Joyce|date=September 7, 2017|work=Rolling Stone|accessdate=September 11, 2018}}</ref><ref>{{cite news|url=https://www.billboard.com/articles/columns/pop/8453777/taylor-swift-rides-caticorn-directtv-now-commercial|title=Taylor Swift Rides a Magical Caticorn in DirectTV NOW Commercial|work=Billboard|accessdate=September 11, 2018}}</ref> Di tahun yang sama, Swift bermitra bersama [[Fujifilm]] di sebuah edisi-spesial kamera Instax bertanda tangan, yang termasuk sebuah mode-swafoto dan double exposure.<ref>{{cite news|url=https://www.billboard.com/articles/columns/pop/8471742/taylor-swift-instax-camera-videos|title=Taylor Swift Unveils Her Special-Edition Instax Camera: Watch the Videos|last=Mele|first=Sofia|date=August 22, 2018|work=Billboard |accessdate=September 11, 2018}}</ref><ref>{{cite news|url=https://www.cnet.com/news/taylor-swift-teases-her-special-edition-instax-camera-in-three-videos/|title=Taylor Swift teases her special edition Instax camera in three videos|last=Collins|first=Katie|date=August 22, 2018|publisher=[[CNET]] |accessdate=September 11, 2018}}</ref>
 
== Diskografi ==