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<!-- technical -->Perusahaan ini diperkirakan mengoperasikan lebih dari satu juta server di beberapa pusat data di seluruh dunia<ref>{{cite web |url=http://www.pandia.com/sew/481-gartner.html |title=Pandia Search Engine News – Google: one million servers and counting |date=July 2, 2007 |publisher=Pandia Search Engine News |accessdate=February 14, 2010}}</ref> dan memproses lebih dari satu miliar kueri pencarian<ref>{{Cite news |url=http://politicalticker.blogs.cnn.com/2009/12/18/google-unveils-top-political-searches-of-2009/ |title=CNN Politics – Political Ticker... Google unveils top political searches of 2009 |first=Eric |last=Kuhn |date=December 18, 2009 |publisher=CNN |accessdate=February 14, 2010}}</ref> dan sekitar 24 [[petabita]] data buatan pengguna setiap harinya.<ref>{{cite web|url=http://portal.acm.org/citation.cfm?doid=1327452.1327492 |title=MapReduce |publisher=Portal.acm.org |accessdate=August 16, 2009}}</ref><ref>{{cite web |url=http://googleblog.blogspot.com/2008/11/sorting-1pb-with-mapreduce.html |title=Sorting 1PB with MapReduce |last=Czajkowski |first=Grzegorz |date=November 21, 2008 |publisher=Google, Inc. |accessdate=July 5, 2010}}</ref><ref>{{cite web |url=http://www.niallkennedy.com/blog/2008/01/google-mapreduce-stats.html |title=Google processes over 20 petabytes of data per day |last=Kennedy |first=Niall |date=January 8, 2008 |publisher=Niall Kennedy |accessdate=July 5, 2010}}</ref><ref>{{cite web |url=http://techcrunch.com/2008/01/09/google-processing-20000-terabytes-a-day-and-growing/ |title=Google Processing 20,000 Terabytes A Day, And Growing |last=Schonfeld |first=Erick |date=January 9, 2008 |publisher=TechCrunch |accessdate=February 16, 2010}}</ref>
<!-- popularity -->Pada bulan Desember 2012, [[Alexa Internet|Alexa]] menyebut google.com sebagai situs web paling banyak dikunjungi di dunia. Situs-situs Google dalam bahasa lain masuk peringkat 100 teratas, sebagaimana halnya situs milik Google seperti [[YouTube]] dan [[Blogger (layanan)|Blogger]].<ref>{{cite web |title=Alexa Traffic Rank for Google (three month average) |publisher=[[Alexa Internet]] |url=http://www.alexa.com/siteinfo/google.com |accessdate=December 24, 2012}}</ref> Google menempati peringkat kedua di basis data ekuitas merek [[BrandZ]].<ref>{{cite web |url=http://www.millwardbrown.com/libraries/optimor_brandz_files/2011_brandz_top100_chart.sflb.ashx |title=Top 100 Most Powerful Brands of 2011 |year=2010 |publisher=BrandZ |accessdate=July 11, 2011}}</ref> Dominasi pasarnya menuai [[Kritik terhadap Google|kritik]] mengenai [[hak cipta]], [[penyensoran]], dan [[privasi]].<ref>{{Cite news |url=http://news.bbc.co.uk/2/hi/technology/6740075.stm |publisher=BBC News |title=Google ranked 'worst' on privacy |date=June 11, 2007 |accessdate=April 30, 2010}}</ref><ref name="gatekeepers">{{Cite news |first= Jeffrey |last=Rosen |title=Google's Gatekeepers |url=http://www.nytimes.com/2008/11/30/magazine/30google-t.html |work=The New York Times |date=November 30, 2008 |accessdate=July 5, 2010}}</ref>. Pada tahun 2014, Google juga mendapat penghargaaan dari ''Business Insider ''sebagai perusahaan yang memiliki merk paling bernilai.<ref>[http://vibiznews.com/2014/05/23/google-jadi-merek-yang-paling-bernilai-di-dunia-tahun-2014/ Vibiznews, ]<nowiki/
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