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Pada tanggal 5 Oktober 2011, [[Phil Radford]] dari [[Greenpeace]] mengumumkan bahwa Mattel menyatakan<ref>{{cite web|url=http://www.greenpeace.org/usa/en/news-and-blogs/campaign-blog/a-roaring-thank-you-on-behalf-of-the-sumatran/blog/37204/ |title=A Roaring Thank You on Behalf of the Sumatran Tigers | author=[[Phil Radford]] |accessdate=9 November 2011}}</ref> bahwa akan tidak lagi membeli produk bubur dan kertas dari Asia Pulp & Paper karena praktek penebangan yang telah berdampak pada populasi Harimau Sumatera.<ref>{{cite news|title=Victory: Mattel and Barbie Drop Deforestation!|url=http://www.greenpeace.org/usa/en/news-and-blogs/campaign-blog/victory-mattel-and-barbie-drop-deforestation/blog/37182/|accessdate=5 October 2011|newspaper=Greenpeace News Blog|date=5 October 2011}}</ref>
 
==== Insiden Harimau Sumatera ====
 
Selama akhir Juli 2011 [[Greenpeace]] mengunggah gambar dan rekaman di situs web mereka<ref>[http://www.greenpeace.org.uk/blog/forests/endangered-sumatran-tiger-dies-trap-app-concession-indonesia-20110725 Endangered Sumatran tiger dies in trap on APP concession in Indonesia] – Greenpeace 25 July 2011</ref> yang menunjukkan [[harimau sumatera]] terancam punah. Harimau ini telah menjadi terperangkap oleh jerat hewan di tepi sebuah konsesi APP, dan telah ada selama setidaknya tujuh hari, tanpa makanan atau air. Upaya untuk tranquilise dan menyelamatkan harimau gagal karena kondisi miskin kesehatan. APP menyatakan bahwa perangkap ditetapkan oleh penduduk lokal dan dimaksudkan untuk menargetkan mamalia kecil.<ref>{{cite news|title=Asia Pulp Paper Under Fire Following Tiger Death |url= http://www.proprint.com.au/News/264760,asia-pulp--paper-under-fire-following-tiger-death.aspx |accessdate=18 December 2013|newspaper=ProPrint|date=26 July 2011}}</ref>
 
<!--In February 2012, WWF listed US toilet papers that may have a direct impact on the 400 Sumatran tigers left in the wild.<ref>[http://www.worldwildlife.org/sites/tigers/report-landing-page.html Don’t Flush Tiger Forests] WWF 8 February 2012</ref>
 
To help conserve this endangered species, APP has created a 106 000 hectare sanctuary, [[Senepis Buluhala Tiger Sanctuary]] from four companies logging concessions. The sanctuary is surrounded and protected by production forests, where workers are continually on guard for illegal logging and wild fires that threaten the endangered Sumatran Tigers’ habitat.<ref>{{cite news|title=APP engaged in protecting tigers |url= http://www.thejakartapost.com/news/2010/02/22/app-engaged-protecting-tigers.html |accessdate=18 December 2013|newspaper=The Jakarta Post|date=22 February 2010}}</ref>-->
 
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