InPada thetahun 1970s1970-an, [[DevelopingNegara countryberkembang|developingnegera-negara countriesberkembang]] were focusedberfokus onpada increasingmeningkatkan economickesuksesan successekonomi tountuk helpmembantu developmengembangkan [[prosperitykemakmuran]].<ref name=":0">{{Cite book|url=https://books.google.ca/books?id=AuzQDQAAQBAJ|title=Gross National Happiness: Why Happiness Matters for America--and how We Can Get More of it|last=Brooks|first=Arthur C.|date=2008-01-01|publisher=Basic Books|isbn=0465002781|language=en}}</ref> Namun, [[Daftar penguasa Bhutan|Raja]]'s [[List of rulers of Bhutan|King]], [[Jigme Singye Wangchuck]], however,percaya suatu believedpbelieved an economic approach dehumanized the development process.<ref name=":0" /> Wangchuck instead decided to focus on a concept that he called "Gross National Happiness".<ref name=":0" /> In Bhutan, happiness was to be pursued by limiting access to foreign culture.<ref name=":0" /> The success of a country would be measured by its remaining citizens' happiness.<ref name=":0" />
