Berkas:Frank E. Davis Fish Company marketing letter, 1928.jpg

Frank E. Davis Fish Company

Packers, Importers and Distributors
Salt Mackerel
Codfish, Fresh Lobster, Etc.
Mail Order Dealers
Founded in 1885 ?
Incorporated in 1909 ?
Gloucester, Mass.
Frank E. Davis, President

Arthur ? Davis, Treasurer

September, 1928

Dear Friend:

There's no use trying. I've tried and tried to tell people about my fish. But I wasn't rigged out to be a letter writer, and I can't do it. I can close-haul a sail with the best of them. I know how to pick out the best fish of the catch, I know just which fish will make the tastiest mouthfuls, but I'll never learn the knack of writing a letter that will tell people why my kind of fish - fresh-caught prime-grades, right off the fishing boats with the deep-seat tang still in it - is lots better than the ordinary stor kind.

But if I can't explain it at least you can taste the difference. So you won't mind will you, if I ship some of my fish direct to your home. It won't cost you anything, unless you feel like keeping it. All I ask is that you try the fish at my expense and judge for yourself whether it isn't exactly what you have always wanted.

In my circular you'll find a full description of the three special offers I am making. If you're like most of my regular customers, you will choose my mackerel offer - a pail containing 12 fillets of fat full-caught mackerel, each fillet sufficient for two or three persons. Or if you prefer a real seafood deliver, then my deep-sea Lobster is just the thing. It comes packed with no shell, no waste, just the tasty, flavorous meat of a 2-pound Lobster. And when you come to compare prices, you'll find that my Lobster - even though more tender than the ordinary kind - COSTS LESS THAN HALF for what you actually eat!

However, I've been saving my real, big treat till last. That's my Special Get-Acquainted Assortment. I've made up this package to let people know how good all my fish are. You see, I can tell people that I give them the first pick of the finest, primest catches. But the best way to let them know that my fish is exactly what I say, is to send a generous meal-size sample as they can taste how good my fish is. That's just what you get in my Get-Acquianted Assortment: sixteen different varieties of delicious seafoods, that will tell you as no fine writing ever can, what a real treat it is to eat fish shipped straight to you home from the fishing ???cks.

-OVER-